I'm a marketer, storyteller, and self-proclaimed professional overthinker; in the best way possible. I love digging into what makes people click (sometimes literally), whether that's through SEO, social media, branding, email marketing, or a campaign that turns good ideas into measurable results.
I earned my B.B.A. in Marketing from The University of Texas at San Antonio and my M.A. in Advertising from The University of Texas at Austin, where I discovered that the sweet spot between creativity and strategy is exactly where I belong. Since then, I've worked across healthcare, nonprofit, and startup environments, creating everything from brand identities and fundraising campaigns to SEO content, HubSpot email campaigns, influencer tracking, and digital communications.
I am the kind of person who gets equally excited about brainstorming campaign concepts and analyzing the data afterward to see how they performed. If there's an opportunity to make something more engaging, more intentional, or just a little more memorable, I'm probably already thinking about it.
When I'm not creating content or researching the latest marketing trends, you'll usually find me exploring branding rabbit holes (yes, I absolutely notice product placement on reality TV), adding way too many ideas to my Notion boards, or searching for the next creative project to dive into.
My goal is simple: create marketing that feels human, tells a great story, and actually delivers results.
